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Working in Progress

Books & Chapters

Curriculum Vitae

Education

2014 - 2017

2010 - 2013

2010 - 2013

2007 - 2009

2001 - 2005

University of São Paulo (FEA/USP),
School of Economics, Business and Accounting

Ph.D in Business in the area of Economic of organizations. Fernanda's thesis was developed based on New Institutional Economics (NIE) concepts and contextualized in Agribusiness. She studies coordination in supply to attend a broad set of International and national demands with strict requirements.

University of São Paulo (Poli/USP),
Polytechnic School of Engineering.

Master of Science (M. Sc) in Production Engineering. Fernanda's dissertation focused on innovation and public policy role. She contextualizes in Agribusiness policies, innovation adoption and performance.

Fundation Getúlio Vargas (EEFGV/SP),
School of Economics.

M.A. In Economics. Fernanda's dissertation was focused in Leadership and its role in strategy.

Superior School of Advertising
and Marketing (ESPM)
Bachelorof Busness Administration

B.B.A. in business. Fernanda's final project to graduate was a business plan on launching a Brazilian luxurious bag. Her group focused in design and coordinating supply chain to set a concept based in Brazil.

Current Activities

Mar 2024 - present

Insper Metricis - coordinator
(Center of Management in Public Policies)
Associate researcher

- As the coordinator organizes financial, events, communication, papers discussion groups, allocate researchers, students under projects and their timelines. Additionally, she is the responsible for partnership proposals (studies) joint to government agencies, companies, foundations, etc.

- As researcher she works on projects involving grounded work uncovering the "whys" and "for whom" to strategies independently in private or public organizations, communities, industries. Then to envolve in solutions, indicators, public policy proposals and measurement.

Nov 2020 - 2024

York University, Toronto, Canada
External Associate Researcher/ Visiting
scholar at Insper (Metrcis Center)

- Contribute to a cross-country and cross-sector research project on sustainability standards, business strategies and government role in the mining and soybean industries.

- Responsible for leading Brazilian research activities and provides support to Argentinean team on their reporting, events, and industry contacts.

- Manage communication and collaboration with various stakeholders within the industries under study.

- Organize roundtables in Brazil with industry actors and facilitate alignment with the Argentina team.

Feb 2023 - Feb 2024

Insper - Global Agribusiness Center
Associate researcher (part-time)

- Provide consulting services for agribusiness companies, specializing in business, strategy, and sustainability planning.

- Delivery lectures on topics including internationalization of companies, coordination of agro-industrial chains, public policy and sustainability in Brazil, sustainable development, and main goals.

- Successfully completed projects, including a white paper on sustainability in the Brazilian livestock chain for a multinational company, sustainability project supporting the Brazilian government; and sustainability projects related to bioenergy sources for Brazilian companies. Also, authored and contributed to three books.

July 2008 - present

Guaná Agribusiness
Owner partner

- Corporate governance.

- Five-year strategic planning (2013 - 2018): start of agricultural activities in the company, start of industrial crossing for livestock with incorporation
of IATF "en masse";, incorporation of contracts for negotiation with processing companies, consolidation of confinement. Experimental:
integration of livestock farming with different crops.

- Five-year strategic planning - last 2018-2023: Consolidation of agricultural activity, expansion of pasture reform via integration of livestock farming,
start of activities with irrigation.

Jul 2020 - present

Kesrouani Lemos
Partner

- Works on business and strategic plans with agribusiness companies.

-Gives lectures on the internationalization of companies, coordination of agro-industrial chains, sustainability, and food waste and the beef chain.

- Main projects: planning for Alysson Paolinelli's nomination candidacy for the Nobel Peace Prize and authoring book chapters to support the thesis; project of technical publications, based on science, on sustainability in the Brazilian livestock chain for a multinational company present in Brazil.

Aug 2018 - 2020

Ibirapuera University (UNIB)Professor/Researcher of the Professional master’s
program in Business Administration

Professor and researcher in the professional master's program in business administration - innovation and sustainability line.

- Teaches classes in the Professional master’s postgraduate course in Sustainability and Innovation administration.

- Teaches undergraduate classes in the production engineering course: Economic engineering (finance) and supply chain management.

- Responsible for all communication of Professional master’s program events, participation in events for teachers and students, mini-courses, and school-company laboratory on the institution's website.

Professional History (non-academic)

Aug 2014 - Aug 2020

Lemos Oshiai Consultant
Partner

- Works on business and strategic plans with agribusiness companies.

- Gives lectures on internationalization of companies and relationship with the European Union and its export requirements.

- Main projects: design of livestock planning in Rio Grande do Sul (book on Economics of livestock); business plan for establishing an aquaculture chain
in the state of Mato Grosso; strategic planning of a medium-sized fuel distribution network in the states of São Paulo and Mato Grosso do Sul;
internationalization planning of the Brazilian livestock mineral supplement industry to the European Union (export); proposal for a coordination policy for the beef cattle chain in Costa Rica with the Government.

Jul 2008 - Dec 2013

Guaná Agribusiness
Executive director

- Established a process of total quality improvement in operations, resulting in exceeding targets and agreed-upon objectives.

- Conducted financial planning and ensured cost adequacy across areas and processes, driving improved results. Net results doubled in the first year.

- Led the strategic planning for livestock activities, setting goals, and implementing operational and quality changes. The operational targets succeeded in + 45% (goals average results)

- Incorporated agricultural policy tools, such as the ABC Plan for improving pastures, to enhance investments and outcomes.

- Introduced cultural aspects promoting diversity, performance-based bonuses, and work-life balance initiatives.

Jan 2007 - 2010

Instituto de Desenvolvimento Gerencial – INDG –
(Institute for Management Development) – Consultant,
Belo Horizonte- MG, Brazil
www.falconi.com
Consultant

Worked with strategic planning, structure and projects for acquisitions and mergers. The company is currently called Falconi Consultoria.

- Main projects: development and implementation of total quality tools in industry in Rio Grande do Sul; budget reduction in the merger-acquisition process of two large banks - responsible for the Human Resources area (part-time dedication); Revenue growth planning for a large television network - responsible for the Brasil and Presidente Prudente
account (part-time dedication).

Aug 2017 - Aug 2020

Ibirapuera University
Associate researcher and Professor

- Created brand new course offerings for both undergraduate and graduate students.

- Held office hours each week to help struggling students learn materials and improve performance.

- Adapted syllabi to provide consistent engagement through in-person and online instruction formats.

- Advised students regarding educational requirements for different career options and how to capitalize on studies for later success in the field.

- Encouraged debates during and outside of class to develop students' understanding of classroom content.

- Collaborated with fellow professors to improve department function, courses, and student engagement through proactive strategies.

- Engaged in service activities with colleagues and students for university, community, and professional organizations.

Research and Publications

2024 - present

Market Consolidation and environmental impact: evideence from the Brazilian meatpacking industry

2024 - present

Dynamic managerial capabilities development in rural entrepreneurs.

2023 - present

Research on traceability and environmental incentives/barriers to trade: This project examines the challenges faced by the Brazilian beef cattle supply chain in establishing traceability and transparency amidst evolving international rules on deforestation in developed countries and China (keywords: strategy, public policy, incentives, international regulation, sustainability).

2020 - present

Research on sustainability strategies to intermediated industries: the case of mining and soybean in Brazil

2019 - 2020

Research on innovation and sustainability applied to food waste: This project centers on food waste in the beef retail sector in suburban São Paulo. The research seeks to identify waste patterns, analyze existing processes and internal controls, and propose innovative strategies to reduce waste and foster a culture of sustainability within companies operating in the sector.

2013 - 2017

Research in coordination of the beef chain and its subsystems: The objective of this doctoral thesis was to analyze how European Union requirements influenced the development of the Brazilian agro-industrial beef system. The study employed transaction cost theory and examined coordination mechanisms between farmers and processors to meet market demands.

Main projects:

Jank, M; Sá, C.D.; Lemos, F.K.; Gilio, Leandro; Crespolini, M. Plano ABC e o incentivo ao desenvolvimento da agropecuária de baixo carbono. In: Marcos Mendes. (Org.). Políticas Públicas bem-sucedidas: Lições para promover o bem comum. 1ed.São Paulo: Jandaíra, 2024, v. , p. 93-117. (Translated: ABC Plan and the incentive to the development of Low Carbon Agriculture. In: Well Succeeded Public Policies: lessons to promote a common well being).

Lima, R.A.C. & Lemos, F.K. (2023). Brazilian Agriculture and the Global Environmental Agenda in Sondergaard, N.; Sá, C. D & Platiau, A.F.B (2023). Sustainability Challenges of Brazilian Agriculture: governance, inclusion & innovation. Springer, 2023.

Lima, R.A.C. & Lemos, F.K. (2021). Sustainability: development pilar of the Brazilian agriculture in Wedekin, I et. al. (2021). Alysson Paolinelli: the visionary o tropical agriculture. Meta Livros.

Lemos, F.K. (2020). Emerging Market Multinational Companies (EMNCS): Challenges and opportunities. Revista de Administração da Empresas (RAE), vol. 60, pp. 221.

Lugoboni, L.F; Godoi, J.S.; Silva, M.E.L; Zittei, M.V.M; Lemos, F.K. (2020). Disclosure of stakeholders in the GRIs of companies present in the corporate sustainability index (ISE) of B3. Organizações e Sustentabilidade, vol. 8, pp. 16-33. (originally published in Portuguese)

Wedekin, I et. all. (2019) “Agricultural Policy in Brazil: agribusiness in a global perspective.”. Wedekin Consultores: São Paulo. (originally published in Portuguese)

Wedekin, I; Pinazza, L.A; Lemos, F.K; Vivo. V. (2017) “Economy of beef cattle, fundamentals and price cycle”. Wedekin Consultores: São Paulo. (originally published in Portuguese).

Lemos, F. K.; Zylberstajn, D. International demand shaping Governance mechanisms in Brazilian beed Agri-Systems: the case of the three main processors. System Dynamics and innovation in Food Networks, 2017, pp. 103-122.

Lemos, F.K.; Nakano, D. N. The role of science and technology in development in the beef chain: the São Paulo State. Revista de Economia Agrícola, ed. 2 de 2015, pp.; available at http://www.iea.sp.gov.br/out/LerRea.php?codTexto=14413. (originally published in Portuguese)

News & Blogs

 "Prosperity in Amazonia: when development meet cultural diversity". Exame online, Brazil, August 2023. (Originally published in Portuguese)

 " Yellowing Brazil as faces greening global institutions". Exame online, Brazil, June 2023. (Originally published in Portuguese)

 “The Brazilian beef in china and worldwide”. Poder360, Brazil, April 2023 in co-authorship with Marcos Jank and Maurício Palma Nogueira. (Originally published in Portuguese)

 “Tragedy of the commons: socio-environmental challenges demand cooperation”. Exame online, Brazil, March 2023. (Originally published in Portuguese)

 “The illegality of deforestation and its problems”. Exame online, Brazil, June 2022. (Originally published in Portuguese)

 “The State and transnational sustainability standards. Exame online, Brazil, December 2021. (Originally published in Portuguese)

 “Food Systems Summit and Brazil”. Broadcast Estado de São Paulo, Brazil, September 2021 in co-autorship with Rodrigo A. C. Lima. (Originally published in Portuguese)

 “Agribusiness and green bonds Market”. Agroanalysis, São Paulo, March 2021. (Originally published in Portuguese)

 “Traceability – new demands and opportunities” Agroanalysis, São Paulo, November 2020. (Originally published in Portuguese)

 “Resellers and beef price growth!”. São Paulo, Nov/Dec – 2019, Grupo Public, Revista AgroRevenda, no. 82 pag 34-35. (originally published in Portuguese)

 “Agrochemicals or Pesticides?”.São Paulo, Sep/Oct – 2019, Grupo Public, Revista AgroRevenda, no. 81 pag 55. (originally published in Portuguese)

 “Say no to informality for business agricultural inputs”. São Paulo, Jul/Aug – 2019, Grupo Public, Revista AgroRevenda, no. 80 pag. 96-97. (originally published in Portuguese)

 “In times of crisis, it is necessary to know how to invest” São Paulo, May/Jun – 2019, Grupo Public, Revista AgroRevenda, no. 79 pag. 62-63. (originally published in Portuguese)

 “We are the largest beef exporters in the world”. São Paulo, Mar/Apr – 2019, Grupo Public, Revista AgroRevenda, no. 78 pag. 44-45. (originally published in
Portuguese)

 “Doubts and uncertainties regarding the self-control model”. São Paulo, March, 2019, Fundação Getúlio Vargas, Agroanalysis, vol.39, no3, pag. 30-31 (cover)
(originally published in Portuguese)

 “Internationalization of agricultural input production”. São Paulo, Jan/feb – 2019, Grupo Public, Revista AgroRevenda, no. 77 pag 58. (originally published in Portuguese)

 “Commitment of leaders in agribusiness”. São Paulo, Nov/Dec – 2018, Grupo Public, Revista AgroRevenda, no. 76 pag. 66-67. (originally published in
Portuguese)

 “Traceability, security and/or quality management in agribusiness”. São Paulo, Set/Out – 2018 Grupo Public, Revista AgroRevenda, no. 75 pag 58-59. (originally published in Portuguese)

 “Agribusiness marketing in the European Union, a good example? São Paulo, Jul/Ago – 2018, Grupo Public, Revista AgroRevenda, no. 74 pag. 64-65. (originally published in Portuguese)

 We can only continue innovating to grow! São Paulo, Mar/apr – 2018, SafewayAgro, Revista Beef World, no.32, pag. 22-24. (originally published in Portuguese)

 “2018 cannot be just a world cup year”. São Paulo, Dec/Jan – 2017/2018, SafewayAgro, Revista Beef World, no.31, pag 38-39. (originally published in
Portuguese)

 “Crisis has always been synonymous with opportunity too”. São Paulo, aug/sep – 2017, SafewayAgro, Revista Beef World, no.29, pag 80-81. (originally published in Portuguese)

 “The sad repercussion of the institutional collapse in Brazilian agribusiness”. São Paulo, june – 2017, SafewayAgro, Revista Beef World, no.28, pag. 66-67. (originally published in Portuguese)

 “We are always late. Why? “São Paulo, april – 2017, SafewayAgro, Revista Beef World Magazine, no.27, pag. 66-67. (originally published in Portuguese)

 “We are bigger than the crisis”. São Paulo, February – 2017, SafewayAgro, Revista Beef World, no.26, pag. 84-85. (originally published in Portuguese)

 “Quality meat: do we need quality or efficiency in our production systems? “. São Paulo, Dec/Jan – 2017, SafewayAgro, Revista Beef World, no.25, pag. 97. (originally published in Portuguese).

 “The meat we want on our table”. São Paulo, October - 2016, SafewayAgro, Revista Beef World no.24, pag. 102-103. (originally published in Portuguese)

 “The paradigm of Brazilian cattle production: are all ranchers aware that they should produce quality meat? “São Paulo, aug - 2016, SafewayAgro, Revista Beef World no.23, pag 108-109. (originally published in Portuguese)

 “Sustainable Practices - Future of beef production systems in the world.“ São Paulo, June - 2016, SafewayAgro, Revista Beef World no.22, pag 64-65. (originally published in Portuguese)

 “The impact of animal nutrition on meat quality.“ São Paulo, May - 2016, SafewayAgro, Revista Beef World no.21, pag. 64-65. (originally published in Portuguese).

 “Beef production in 2016 - technology is a reality, not an option anymore“ São Paulo, February - 2016, SafewayAgro, Revista Beef World no.20, pag. 74 – 75. (originally published in Portuguese)

 “Costa Rica - a dream?“ São Paulo, December - 2015, SafewayAgro, Revista Beef World no.19, pag. 108-110. (originally published in Portuguese)

 “What is quality meat“ São Paulo, agosto -2015, SafewayAgro, Revista Beef World no.17, pag. 104-105. (originally published in Portuguese)

 “Efficiency in the beef agro-industrial system.“ São Paulo, Junho -2015, SafewayAgro, Revista Beef World Magazine no.16, pag. 102-103. (originally published in Portuguese).

 “Beta-agonists in Brazil - déjà vu?“ São Paulo, april -2015, SafewayAgro, Revista Beef World no.15, pag. 108-109. (originally published in Portuguese)

 “Expo Milan 2015 - What will Brazil present?“ São Paulo, February - 2015, SafewayAgro, Revista Beef World no.14, pag 108-109. (originally published in
Portuguese)

 “Beef production in Brazil in 2025 and the quality meat market”. São Paulo, December 2014, SafewayAgro, Revista Beef World no.13, pag. 56-60 (originally published in Portuguese)

Past press papers:

“Resellers and beef price growth!”. São Paulo, Nov/Dec – 2019, Grupo Public, Revista AgroRevenda, no. 82 pag 34-35. (originally published in Portuguese)

“Agrochemicals or Pesticides?”.São Paulo, Sep/Oct – 2019, Grupo Public, Revista AgroRevenda, no. 81 pag 55. (originally published in Portuguese)

“Say no to informality for business agricultural inputs”. São Paulo, Jul/Aug – 2019, Grupo Public, Revista AgroRevenda, no. 80 pag. 96-97. (originally published in Portuguese)

“In times of crisis, it is necessary to know how to invest” São Paulo, May/Jun – 2019, Grupo Public, Revista AgroRevenda, no. 79 pag. 62-63. (originally published in Portuguese)

“We are the largest beef exporters in the world”. São Paulo, Mar/Apr – 2019, Grupo Public, Revista AgroRevenda, no. 78 pag. 44-45. (originally published in Portuguese)

“Doubts and uncertainties regarding the self-control model”. São Paulo, March, 2019, Fundação Getúlio Vargas, Agroanalysis, vol.39, no3, pag. 30-31 (cover) (originally published in Portuguese)

“Internationalization of agricultural input production”. São Paulo, Jan/feb – 2019, Grupo Public, Revista AgroRevenda, no. 77 pag 58. (originally published in Portuguese)

“Commitment of leaders in agribusiness”. São Paulo, Nov/Dec – 2018, Grupo Public, Revista AgroRevenda, no. 76 pag. 66-67. (originally published in Portuguese)

“Traceability, security and/or quality management in agribusiness”. São Paulo, Set/Out – 2018 Grupo Public, Revista AgroRevenda, no. 75 pag 58-59. (originally published in Portuguese)

“Agribusiness marketing in the European Union, a good example? São Paulo, Jul/Ago – 2018, Grupo Public, Revista AgroRevenda, no. 74 pag. 64-65. (originally published in Portuguese)

We can only continue innovating to grow! São Paulo, Mar/apr – 2018, SafewayAgro, Revista Beef World, no.32, pag. 22-24. (originally published in Portuguese)

“2018 cannot be just a world cup year”. São Paulo, Dec/Jan – 2017/2018, SafewayAgro, Revista Beef World, no.31, pag 38-39. (originally published in Portuguese)

“Crisis has always been synonymous with opportunity too”. São Paulo, aug/sep – 2017, SafewayAgro, Revista Beef World, no.29, pag 80-81. (originally published in Portuguese)

“The sad repercussion of the institutional collapse in Brazilian agribusiness”. São Paulo, june – 2017, SafewayAgro, Revista Beef World, no.28, pag. 66-67. (originally published in Portuguese)

“We are always late. Why? “São Paulo, april – 2017, SafewayAgro, Revista Beef World Magazine, no.27, pag. 66-67. (originally published in Portuguese)

“We are bigger than the crisis”. São Paulo, February – 2017, SafewayAgro, Revista Beef World, no.26, pag. 84-85. (originally published in Portuguese)

“Quality meat: do we need quality or efficiency in our production systems? “. São Paulo, Dec/Jan – 2017, SafewayAgro, Revista Beef World, no.25, pag. 97. (originally published in Portuguese).

“The meat we want on our table”. São Paulo, October - 2016, SafewayAgro, Revista Beef World no.24, pag. 102-103. (originally published in Portuguese)

“The paradigm of Brazilian cattle production: are all ranchers aware that they should produce quality meat? “São Paulo, aug - 2016, SafewayAgro, Revista Beef World no.23, pag 108-109. (originally published in Portuguese)

“Sustainable Practices - Future of beef production systems in the world.“ São Paulo, June - 2016, SafewayAgro, Revista Beef World no.22, pag 64-65. (originally published in Portuguese)

“The impact of animal nutrition on meat quality.“ São Paulo, May - 2016, SafewayAgro, Revista Beef World no.21, pag. 64-65. (originally published in Portuguese).

“Beef production in 2016 - technology is a reality, not an option anymore“ São Paulo, February - 2016, SafewayAgro, Revista Beef World no.20, pag. 74 – 75. (originally published in Portuguese)

“Costa Rica - a dream?“ São Paulo, December - 2015, SafewayAgro, Revista Beef World no.19, pag. 108-110. (originally published in Portuguese)

“What is quality meat“ São Paulo, agosto -2015, SafewayAgro, Revista Beef World no.17, pag. 104-105. (originally published in Portuguese)

“Efficiency in the beef agro-industrial system.“ São Paulo, Junho -2015, SafewayAgro, Revista Beef World Magazine no.16, pag. 102-103. (originally published in Portuguese).

“Beta-agonists in Brazil - déjà vu?“ São Paulo, april -2015, SafewayAgro, Revista Beef World no.15, pag. 108-109. (originally published in Portuguese)

“Expo Milan 2015 - What will Brazil present?“ São Paulo, February -2015, SafewayAgro, Revista Beef World no.14, pag 108-109. (originally published in Portuguese)

“Beef production in Brazil in 2025 and the quality meat market”. São Paulo, December 2014, SafewayAgro, Revista Beef World no.13, pag. 56-60 (originally published in Portuguese)

Contributions:

Academic:

Academia Revista Latinoamericana de Administración - associated reviewer in Sustainability, Organizations and institutions.

Agro in Data - Edithor in Sustainability, Food Safety and Public Policy

RAUSP - associate reviewer in Economic of Organizations papers.

Events: SEMEAD (2017-2022), SOBER (2020), ENGEMA (2019, 2020); Academy of Management (2024); SMS Conference (2023, 2024).

Non-academic:

Biofuel Industry - sustainability strategy advocacy and case (2022)

Brazilian Government - Food Systems, COP (2021)

Beef Industry organization - sustainability strategy positioning case (2021)

Costa Rica beef industry case (2015).

Skills:

Languages: English (Fluent), Spanish (Fluent), and Portuguese (Native Speaker)

IT software: Microsoft Office, Stata, NVivo, Flourish.

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